Led global campaign concepts from insight to launch; turned product and strategy into scalable creative ideas; partnered with marketing, product and design to guide execution; and created copy across ads, guides and events.

Developed marketing strategy, led cross-channel content, analysed market and competitor trends, and optimised digital campaigns for ROI and user acquisition.

Developed content strategy, collaborated with marketing and product teams on targeted campaigns, maintained editorial consistency, and managed the content calendar and workflows.

Created and pitched 100+ Web3 special-project concepts, produced and oversaw 50+ high-traffic projects with external teams, and built the studio workflow from scratch.

Taught BA and MA courses in media analysis and sensitive communications.

Created 40+ podcast shows for a diverse client base, recruited production teams, and developed internal workflows.

Created and pitched 15 special-project concepts, designed production workflows, and implemented PR and communications strategy for core VK services.

Launched 15 podcast shows for a 5M+ listener media outlet, built multidisciplinary production teams, generated 1M+ RUB in yearly advertising revenue, and launched a TikTok channel reaching 381K followers.

Produced large-scale client events and created PR, marketing and digital activation concepts across landing pages, SMM, email, influencer activity, paid media and KPI reporting.

Launched Vogue Shop and Vogue Must-Have boxes, produced brand events, developed Fashion's Night Out visuals, and designed interactive editorial and promotional work for 100+ international clients.

Planned and delivered 150+ events for 15+ international brands, from concepts and proposals to budgets, vendors, key visuals and event branding.